Portfolio
I specialize in content and UX writing that makes information clearer, calmer, and easier to navigate — especially for people making time-sensitive or high-stress decisions.
My work focuses on: simplifying complex information, improving clarity and accessibility, creating a warm, human tone, and helping users understand what to do next.
Below are selected projects that demonstrate how I approach content strategy, UX writing, and problem-solving through language.
UX Writing and Content Strategy
UX Case Study:
Clarifying the Offers Experience for a Luxury Resort
Prospective guests browsing the Offers page on The Greenbrier face competing headings, inconsistent naming, and mixed content that make it difficult to understand what’s being offered or what to do next. I evaluated the content structure and proposed a clearer, intent-driven approach that supports comparison, confidence, and decision-making.
Focus areas:
- user intent clarification
- content hierarchy and grouping
- decision-stage alignment
- reducing cognitive load
UX Case Study:
Improving the Enrollment Experience for Families
Families enrolling students in Greenbrier County Schools encounter a page with unclear hierarchy, inconsistent tone, and overwhelming formatting. I restructured and rewrote the enrollment content to prioritize clarity, accessibility, and user confidence during a high-stress, time-sensitive process.
Focus areas:
- information hierarchy
- plain-language rewriting
- task-focused content structure
- accessibility and scannability
Brand and Content Strategy
Brand and Content Case Study:
Rebuilding a Community-Focused Brand Identity for a Local Gymnastics Center
Greenbrier Elite Gymnastics was navigating a period of transition that required clear, consistent communication and a renewed sense of stability. I partnered with the gym to develop a cohesive brand foundation—including a logo system, social media templates, and core visual guidelines—to support trust, usability, and long-term marketing needs.
Focus areas:
- brand clarity and positioning
- tone and trust-building
- reusable marketing systems
- consistency across platforms